The Gestalt theory was develobed by Wertheimer, Koffka, and Wolfang in the 1920's. It is related to visual perception, which is the study of shapes and patterns. The concept is that the whole is greater than the sum of the parts. For this assignment, we were asked to portray four principles. The four principles we had to make using shapes include closure, proximity, similarity and continuity.
For the principle of closure, we had to attach meaning to visual displays. I decided to use the sun shape in PowerPoint with a circle overlapping the sun to make the triangles stand out. If I wanted to, I could have used only triangles to create the same display. This shows closure because the triangles are touching and closing up on a circle.
For the principle of proximity, we had to group things that are physically close to one another, in a meaningful way. I decided to use hearts that were aligned evenly and equally all the way around. The first group are spread out more than the second group of hearts, but they both create a square.
For the principle of similarity, we had to group similar objects together in a meaningful way. This one is my favorite. I decided to use the squiggly shapes to connect the shapes. I used the same shape, but made the middle row larger and connected compared to the top and bottom row that are separated into four shapes.
For the principle of continuity, we had to look for unity in objects. I decided to use a line that connects a square and then another line. This makes the objects flow together as one.
Answers to the Krause questions:
Connotation: Each design I made ties in with the principle that I wanted it to convey. I didn't want to overcrowd any of the designs, so I tried to keep them simple. By looking at the designs and knowing the principles I had to do, I think everyone would be able to match up each principle to each design. The closure design uses two symbols to create a boundary. The proximity design has perfect alignment that is equal all around making it meaningful. The similarity principle is cool because it uses the same shape, but they are different sizes. They align evenly as well, but the rows are different in that they 1st and 3rd row are aligned equally from side to side and up to down while the 2nd row is the same, but there aren't extra spaces in the middle of the shapes. The continuity design reflects a continuous motion. The line connects to a square, which connects to another line. This gives a flowing motion. I do not think any of the designs are projected in a way that could be seen as too specific or overly broad.
Attributes: I am satisfied with the visual weight, structure, color and presentational style of my graphic elements. I haven't thought about adding color to this assignment because I needed to portray a principle and did not think it was necessary to add color, but I'm sure I could have made my designs more interesting if I did. If these designs were placed in a larger layout, each design could fit in well with the color scheme because black goes with mainly every color. Placing these on a backdrop with a dark color though would not work best. The size is easily readable for the audience, being my classmates and teacher. I could make the size of these images larger or smaller depending on what they were going to be used for and have them still be readable.
Placement: All of the images I have placed on each principle are their for a reason and are where I want them to be. Each shape should be noticeable and they align in a certain way to portray the principle. I explained why I have my shapes where I do under my connotation answer. Each shape is aligned and grouped together in a certain way for a reason. For example, in the proximity example each heart is surrounded by another heart equally, unless it is on the edge. They are all grouped together to help convey the meaning of proximity, which means being near. Each of my designs can be rotated, moved, sized or altered in any way to be placed in a layout and still give off the same meaning.
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