Primary and Complementary Colors

For this assignment, we were asked to create a sign for out HARTS project using primary colors and complementary colors. My first sign that I made uses the primary colors of red, yellow and blue. For the second sign that I made, I used the complementary colors of the primary colors. Complementary colors are opposites on the color wheel. So for this sign, I used green to be complementary of red, violet to be complementary of yellow and orange to be complementary of blue.

Answers to Krause's questions

Connotation: If I were really to make this sign for a building, I would only use the colors red and white to convey the emergency exit sign. Red is the color that shows alertness and so I think that would make most sense and white the most easily red on white. I would though use these font choices because they are basic and making the capitol makes it stand out. 

Attributes: I am satisfied with the visual weight, structure, color and presentational style for this assignment. I am not happy with it if I were to use this in a room for a large amount of people to see. The colors behind the font making the font hard to read and are not pleasing to the eye. The color scheme's do work for the primary and complimentary colors for this assignment though and meets the criteria for the class. The text is large enough for an audience to read, but the colors could be better and more appropriate for this type of sign. 

Placement: The words are the main focus of this sign. I also believe the color red should be used as the backdrop to cause attention and alertness to people who pass the sign. The words are placed in the middle of the frame because they are the main focus. The alignment of the words are centered and nothing fancy needed to be done to distract the readers.